Dr. J. is a Los Angeles-based behavioral psychologist that coaches elevated, yet down to earth, women through courses and coaching. She came to us as a quickly growing brand, looking to both empower women and to make one on one coaching accessible. Dr. J had started to gain traction and came to us looking to expand the brand and the velocity of growth.
The Fit Map Trainer, created by two chiropractors, is a niche product that focuses on bringing a high-quality, low-entry point training tool to the fitness market. The brand had zero online presence. Utilizing partnerships with industry experts such as Squat University (1M followers) with brand following and recognition, we were able to identify core audiences and expand rapidly using both Instagram contests and Facebook advertising. Pairing that strategy with Social Media efforts and high-quality content creation, we were able to close the gaps in their marketing and drive synergy between all marketing channels for a sold-out launch.
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