The Fit Map trainer is an integrated training tool created to help weightlifters achieve proper foot placement while training - preventing injuries and increasing performance. Using the Market Base, Fit Map was able to capitalize placement on more than just their mat:
$14k in sales in 14 days using MB Launch strategy
Key partnership with National Franchise Gym
Contract with local KC High Schools for placement in gyms
With our custom plan, Fit Map Trainer achieved a robust marketing mix to launch their proprietary gym mat to the competitive weightlifting and crossfit community.
Did somebody say Google Me?
As a new product, we harnessed the power of long-form content to increase their website traffic by over 2300% in just 3 months working with us!
500 followers. In ONE Day.
Starting pages from scratch is no easy feat. We used influencer marketing, including a contest with Squat University (1M IG followers) to build increase followers by over 3300%.
Lions, Tigers & Pixels. Oh My
Trust will help us foster a positive and productive environment that delivers value to our users and customers.
Extra! Extra! Read All About It!
Using crafted messaging Fit Map was able to build a waiting list of over 700+ workout enthusiasts. It was like making the sale before the product even launched!
Good Design is Good Business.
The best marketing, the best product, the best team - means nothing without good design and visuals. The Fit Map design team built an aesthetic that made sure prospects said YES.
Marketing Jedi by day. And night.
How do two full-time chiropractors launch a product without losing their practice? An expert to drive campaigns, launch strategies and fill in the missing pieces.
Relax. Taken care of, your marketing is.
$14k launch. 500 followers in 1 day. 700+ email subscribers.
I really can't find anything bad to say about you guys, we love it. The numbers speak for themselves we're so excited!
Dr. Chris Jordan
Co - Founder, Fit Map
How we did it.
Two Kansas City chiropractors, Chris and Robbie came to us with their idea to launch an integrated gym mat that they had created to counter the countless fitness injuries they treated at their clinics.
Though well funded, their manufacturing expenses had to be prioritized, leaving a limited marketing budget to launch a new product. Couple that with zero previous visibility or online presence, we knew we had to be extremely innovative and calculated with our approach.
Fit Map decided to make the upfront investment of our Pro subscription and boy did it pay off. We built a custom team to deliver on a fully developed launch strategy and service their requests whenever they needed. Check out the team that pulled it off:
Social Media Manager
Paid Ads Manager
We decided to implement influencer marketing and focus on organic marketing, specifically Instagram. This platform allowed us to build momentum and grow support and raving fans that were eager to buy.
The Fit Map trainer had a successful launch generating $14k in less than two weeks. They secured partnerships with local high schools generating bulk orders and an opportunity for placement in a nationally franchised gym. Their tenacity and growth earned them an audition for Season 12 of Shark Tank.