FitMap
January 2021

Bringing a Niche Product to the Masses

The Fit Map Trainer, created by two chiropractors, is a niche product that focuses on bringing a high-quality, low-entry point training tool to the fitness market. We lead their successful launch which sold out in 14 days

The Team

Enterprise Custom

Platforms

Instagram, Facebook, Pinterest, Web

Strategic Partnerships Created

3
National Strategic Partnerships

Return on AdSpend

48x
Return On Adspend

The Ask

We were tasked with expanding the brand's online presence and overall brand footprint through Content, Social Media, Paid Ads and SEO.

Execution

We deployed a strategy that involved an initial Local SEO and Conversion Optimization analysis and implementation followed by Facebook advertising. The SEO and Conversion optimization efforts were focused on decreasing the baseline cost of advertising, allowing us to get the highest potential reach with the lowest potential cost. We then pushed heavily on social media advertising and Instagram design to build the brand steadily at a return that is almost unheard of without partnerships, influencer marketing or credibility established through big brands.

Results

The results for Fit Map have been phenomenal. From our first meeting, we knew Chris and Robbie had created something special, and were able to build the brand to new highs quickly. Not only did they return over five figures directly through the Instagram platform, but we were also instrumental in helping provide the capital for new production techniques and partnerships with franchise gyms and schools/universities + a Shark Tank audition..

Testimonials

Don't take our word for it, take theirs!

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The Fit Map Trainer, created by two chiropractors, is a niche product that focuses on bringing a high-quality, low-entry point training tool to the fitness market. We lead their successful launch which sold out in 14 days

FitMap
FitMap

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Jason Larson
Marketing Lead at Google

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Sophie Moore
Head of Marketing at Facebook

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