Bringing a Niche Product to the Masses
The Fit Map Trainer, created by two chiropractors, is a niche product that focuses on bringing a high-quality, low-entry point training tool to the fitness market. The brand had zero online presence. Utilizing partnerships with industry experts such as Squat University (1M followers) with brand following and recognition, we were
able to identify core audiences and expand rapidly using both Instagram
contests and Facebook advertising. Pairing that strategy with Social Media efforts and high-quality content creation, we were able to close the gaps in their marketing and drive synergy between all marketing channels for a sold-out launch.
National Strategic Partnerships